To date, we have shipped 1,7kk of the IQS211A to Huami, the wearable partner of Xiaomi. Xiaomi launched their 2nd generation fitness tracker on 7 June and the IQS211A is the touch interface to the wearable. One of the key factors for selecting the customized Azoteq part was the unbeatable power consumption of sub 2uA.
The monthly run rate is sitting at around 1kk pcs / month at present with a 2kk spike expected in October to manufacture goods for the 11/11 shopping day in China.
From the media:
Chinese tech giant Xiaomi recently announced the successor to its line of fitness tracker, the Mi Band. The new model sports an enhanced OLED display and a larger battery, which the company claims can last about for up to 20 days after just a single full charge.
The fitness tracker, called Mi Band 2, has an upgraded battery, which Xiaomi claims is 55 percent better compared to the last model. The improved battery somehow explains the price increase of the Mi Band 2. The original Mi Band is available for $14 in the market, but the Mi Band 2 comes with price tag of $23.
Even though the Mi Band 2 is slightly more expensive than its previous model, it is still significantly affordable compared to other fitness trackers in the market.
Apart from the upgraded battery and improved 0.42-inch OLED screen, the new Mi Band 2 is also equipped with a better pedometer algorithm, which accurately tracks its user's steps. The Mi Band 2 also supports Bluetooth 4.0, which enables users to unlock the fitness tracker just by moving it close to the smartphone it is synced to.
Xiaomi has also made some major changes on the Mi Band app, which now allows one to customize which data one wants to see on the tracker's display. Moreover, the heart rate readout can also be easily accessed simply by lifting the wrist or touching the capacitive buttons on the display.
Just like its predecessor, the new Xiaomi Mi Band 2 is water resistant and can vibrate in order to alert its user when they receive a call, a text message, or an app notification on their smartphone.